@inproceedings{
    mtv111,
    author = "Mannila, Heikki and Toivonen, H. and Verkamo, I.",
    publisher = "AAAI Press",
    title = "Efficient algorithms for discovering association rules",
    booktitle = "Knowledge Discovery in Databases (KDD'94)",
    editors = "U.M. Fayyad and R. Uthurusamy",
    year = "1994",
    pages = "181-192"
}